Tamara studied finance and once imagined herself at the helm of a national bank. However, reality led her to private banking, where she became more intrigued by my male colleagues’ wardrobes than by numbers. Over time, she learned to recognize materials and craftsmanship and came to understand how distorted the mainstream market for womenswear is.

So, when the world of banking began to feel distant, she merged her newfound sewing skills, a sense of practicality, and her family's crafting tradition to launch TAM ARA - a functional business wear brand for women.​​