Our 10 Core Values

01

You, our customers

The center of our brand is the person for whom we make their clothes. That person is you.

Clothes are here to enhance your personality. Through our work, we want to see more self-confident and happy women in the streets of our cities, hence our motto DARE TO BE YOURSELF.

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Image by Sarah Dorweiler

02

Natural  materials

Like all women, we love to wear comfortable yet chic clothes. We offer you nothing less.

We only focus on natural materials because we believe in their advantages over synthetic ones. In our collections, you can find pieces made from wool, cashmere, cotton, linen or silk. Sometimes, we work with viscose or use a fabric with added elastane for better fit.

03

Specialization in wool

Ever since we discovered wool, it became our passion, our obsession.

It all started with it and we are keen on bringing you high quality wool pieces regardless of season or trend. We think knowledge is key, so we also educate our customers and followers about about the qualities and properties of wool.

Image by Xavier Teo

04

Minimalism

We create timeless clothes which will be relevant in 2 or 10 years' time. We want you to save time when selecting your outfit and focus on more important things.

We tend to create minimalistic yet imaginative designs that can look great on their own but are also easy to combine with the rest of your wardrobe.

05

Customization

Everyone is different but that is not an obstacle on the way to your dream look. Each piece from our collection can be altered according to your wishes.

Our local production is a small-scale, hands-on process so the looks can be customized according to your wishes and become truly unique.

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06

Progress

You inspire us and we are thrilled to hear your opinion.

We listen to you and do our best to implement your suggestions for improvement while staying true to our aesthetic.

07

Local sources

We care about our people, our economy and our planet.

We try to source as many inputs as we can locally to decrease our environmental footprint without compromising on quality.

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Image by Courtney Smith

08

Work ethic

We require the best performance from our seamstresses to offer you the product you deserve. This comes with a price we are more than willing to pay.

Working conditions are highly important to us. Our garments are designed and sewn in the Czech Republic. We hire local independent seamstresses that are paid a fair price.

09

 

Sustainable production

Waste is everyone's business. We want to face this challenge responsibly and creatively.

We try to buy only as much material as we need and use it to the maximum extent. When there is any excess, we look for ways to use it differently or we donate it to other creative people that give it a second chance. 

10

Made to last

Our aim is to make long-lasting clothes to be part of the moments that become cherished memories.

We would like our garments to be with you as long as possible and, maybe, be passed-on or re-discovered by the next generations. To be a memory of you or a memento of our times.

DARE TO BE YOURSELF

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Designed and made in Prague

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